. The Emina wine brand has launched a new and original promotional campaign with the name “Vinspírate”. The purpose of this move by the Valladolid brand is, using a bit of wine and a lot of ingenuity, to inspire an audience with a youthful spirit by means of a website. For the brand, this means taking one step closer to the modern consumer. In fact, Emina Ribera was the first winery to make a Young People for Wine Day, on the 24th of February, as a sign of its commitment to this segment of the population.
The idea behind the campaign is to enjoy all the good moments that happen in life and which combine with all of the Emina wines.
With this initiative, Emina has presented a refreshed promotional image which, under the creative concept “Vinspírate”, provides colour and freshness to transmit passion and joy for living to consumers by means of feelings and everyday issues that surround us in our daily lives.
The campaign has been carried out by the agency Smallfish at different points in Italy with a visual artist who takes advantage of the very wine that falls from the bottle to reflect on canvas what this inspires in him. He is a young studio artist who began creating art after having sipped Emina wine from a glass. The campaign consists of ten ‘spots’ which will be shown for the first time in the next ten months, each of which is related to one of the wines from Emina Wineries. The first to come to light will be the Emina Pasión video. The videos, which are one-minute long, will also have shorter versions and will be accompanied by different graphics each month when the ‘spot’ is shown for the first time.
One of the most important aspects of this campaign is that it has a specific website inspirate.emina.es in which the users will not only be able to totally enjoy the campaign videos, but also interact and win prizes every month.
Roberto Sanz, Communication and Company Strategy Director, stated that they are excited about “this 360 degree campaign since it will be enjoyed on both offline and online media and in person on the “Vinspírate” tour, in which art and wine will go hand in hand to delight its visitors”. For her part, Daniele Francia, CEO of the agency Smallfish.com in Spain stated to be very happy and proud “to be collaborating with Emina on the #vinspirate project” and that “art is the perfect vehicle to communicate the values of this brand to the youngest consumers”.
Emina has two wineries, Emina Ribera del Duero located in Valbuena de Duero and Emina Rueda in Medina del Campo. This enables the brand to have a great range of wine types: whites, barrel-fermented whites, sparkling and various reds. This is the most modern line of Bodegas Familiares Matarromera, whose president and founder is Carlos Moro. The communication strategy of the Emina brand changed direction in 2014, showing a new image and profiles on the main social networks. www.emina.es
Smallfish is an international video production agency specialised in designing and carrying out high quality video strategies with excellent performance on social networks. For several years, Smallfish has been working in different European countries and is the contents partner of large companies in various industries such as cars, energy, finance and luxury. Smallfish is specialised both in video production and in contents marketing and digital strategies. www.smallfish.com